In the first episode of Chasing Impact, MzN founder and Managing Director Chris Meyer zu Natrup interviews Alan Barlow, a former senior executive in a variety of business ownership structures, two-time author and trustee at the charity “Integrity Action”.

Alan’s book Purpose Delivered: Bigger Benefits for Society and Bigger Profits for Business – A CEO’s Experience was published by Routledge in 2021 and has been nominated for the FinancialTimes and McKinsey Business Book of the Year Award: „Going beyond the why and what of purpose-led business, this book sets out an innovative business model of how to lead and operate a company to deliver its purpose.“ All the proceeds of his book go to the charity Integrity Action.

In this episode, Alan talks about Purpose Delivered, shares his experience working as a senior executive with a purpose-drivenagenda and explains what other executives can do to lead their companies with integrity and purpose.

We hope the interview inspires you to do good, better.

Who is Alan Barlow?

Alan Barlow has extensive experience of senior executive roles in a variety of business ownership structures, including CEO for a private equity-owned multinational engineering group, director at an FTSE 100/NYSE-listed energy group, and partner at PriceWaterhouseCoopers.

Alan has a Doctorate in Economics from Oxford University and holds a portfolio of non-executive board directorships. He is regularly invited to speak at conferences, lead workshops and seminars on how leading and operating a business with heightened integrity directly results in bigger profits for business and bigger benefits for society.

Download Alan’s slides „Best practice metrics“ and „Integrated business reporting„.


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